Description
As a new brand ready to showcase the resources of the State for foreign investors, we were approached to setup the website for the brand. And we made sure we took it up to the heights the State wanted to be perceived at.
Brief
- Establish a strong online presence for NASIDA as a premier investment promotion agency.
- Showcase the investment potential and resources of Nasarawa State to attract foreign investors.
- Create a user-friendly and informative website that reflects professionalism and transparency
Challenges
- Build a brand new website from scratch, conveying trustworthiness and credibility to potential investors.
- Effectively communicate the diverse investment opportunities across various sectors in Nasarawa State.
- Design a website that caters to a global audience and provides information in multiple languages.
Tools
- Content Management System (CMS) for easy content updates.
- SEO optimization tools and plugins.
- Multilingual translation plugins.
- Responsive web design frameworks.
- Automated testing tools for quality assurance.
Result
- Brought in $200,000 worth of investment to Nasarawa state
- Increased website traffic by 300% during the summit period.
- Positive feedback from government officials and investors on the website's design, functionality, and information accessibility.
- Enhanced brand perception of NASIDA as a reliable and informative source for investment opportunities.
Execution
Discovery & Collaboration
understood their vision, target audience, and desired website functionalities.Content Strategy & Development
Developed comprehensive content showcasing investment opportunities, key sectors, business incentives, and success stories. Translated content into relevant languages.Information Architecture & Design
Designed a user-friendly and intuitive website structure with clear navigation and easy access to key information.Visual Design & Development
Created a visually appealing and professional website design that reflects NASIDA's brand identity and aligns with international standards.SEO Optimization
Optimized website content and structure for relevant keywords to improve organic search visibility for potential investors.Analytics & Reporting
Tracked website traffic, user engagement, and lead generation to measure success and optimize website performance.
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